Why High-End Brands Prefer Acetate Sunglasses (And How It Multiplies Your ROI)

Picture this: You just launched a new summer eyewear collection. Sales are brisk. But within a month, your customer service inbox is flooded. Buyers are complaining about hinges snapping, frame colors peeling off after exposure to sunscreen, and cheap plastic irritating their skin. Your brand reputation takes a hit, and your return rate eats up […]